about

PROJECTTHEORY was founded by Theo Nelder in 2023, a creative event producer and dot connector with 12+ years of experience in the events and luxury hospitality industry.

At PROJECTTHEORY, we are more than just a boutique event design and production agency – we are storytellers and creators of unforgettable experiences. Dedicated to crafting moments that resonate, we collaborate with leading brands to bring their narratives to life through meticulously designed events.

Our approach is rooted in a commitment to authenticity, ensuring that every experience we curate stays true to the essence of the brand. From concept to execution, we thrive on the details, weaving together creativity and precision to deliver events that not only captivate but also leave a lasting imprint on the hearts and minds of our clients and their audiences.

Join us on a journey where imagination meets conscientious planning, and where each event becomes a unique chapter in the ever-evolving story of your brand.

What do you do?

  • PRODUCTION

  • CREATIVE DIRECTION

  • EVENT DESIGN

  • EVENT MANAGEMENT

  • BRAND STRATEGY

  • PROJECT MANAGEMENT

  • LOGISTICS

  • LOCATION SCOUTING

clients